Predicting Sales Using STATISTICA Uplift Modeling: Webinar/Meeting

Uplift modeling comes into play when predictive analytics is implemented within your organization’s marketing/sales strategy. So, how do you measure effectiveness? Do you really derive any value from your models? How do the models perform over time?

With appropriate organization of the deployment flow, and with STATISTICA Enterprise platform, the answers to these questions can be delivered automatically and in a timely manner.

Join us as StatSoft Senior Data Mining Consultant, Dr. Vladimir Rastunkov, showcases STATISTICA‘s very useful and flexible uplift modeling module, covering topics such as:

  • The value of predictive analytics in targeting the right customers
  • Building multiple analytic models in a single flow
  • Comparing different models; the concept of lift; profit charts
  • Maximizing ROI: from predictive analytics to uplift modeling
  • Reporting the uplift

To register for the meeting, Click Here.

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About statsoftsa

StatSoft, Inc. was founded in 1984 and is now one of the largest global providers of analytic software worldwide. StatSoft is also the largest manufacturer of enterprise-wide quality control and improvement software systems in the world, and the only company capable of supporting its QC products worldwide, with wholly owned subsidiaries in all major markets (StatSoft has 23 full-service offices, on all continents), and its software is available in more than 10 languages.

Posted on November 29, 2012, in Uncategorized. Bookmark the permalink. Leave a comment.

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