I Score, You Score, We All Score Data – By: Angela Waner #Scoring
I am changing my blog’s focus for 2013. I am going to write about the “micro stories” that happen with BI and/or predictive analytics projects. These stories are not confidential. They are common problems.
My first story is about me and relates to scoring.
I score. You score. We all score.
Prior to becoming an employee at StatSoft, I was a project manager for software development projects in the travel industry. These projects were implemented globally in contact centers for thousands of users. The users answered phone calls and made reservations for customers who wanted to rent a car or reserve a hotel room. The software was mission critical. And the “change control” process was very painful because the production environment was used 24/7. We had a three-tiered environment with Development, Test and Production servers. The development methodology varied based on the needs of the project; Waterfall, Rapid application development or agile.
When I started working for StatSoft, I thought that my experience with managing “data analytic projects” was minimal.
But after working at StatSoft for a while…. I learned that I had TONS of experience managing “data analytic” and “predictive analytic” projects. I did not know it because of vocabulary.
Contact centers have tons of data. The data was constantly turned into reports. The reports were turned into action. And they do predictive analytics every second of the day. But it was called “employee scheduling,” “best buy,” “forecasting demand,” “yield management.”
I learned that scoring was not just for football or ping pong games. Scoring is for winners.
A data miner consultant (StatSoft employee) might say, “The contact center is live scoring to determine the best rate to offer to their customer who called the contact center. They are scoring the data from the one customer against a mathmathical model (which can be coded into a database or computer program or a WebServer). The score process will evaluate all the variables and return a price.
Image credit: A few scores from the 2007 StatSoft Employee Ping Pong Tournament. Employees play a single elimination to 11 points every year. Nitin won in 2007.