In the casino and gaming industry, as in most industries, acquiring new customers is much harder than holding onto existing customers. A major concern is losing a customer to a competitor thereby losing not only the current business of a customer but also forgoing all possible future business from that customer.
The STATISTICA Customer Loyalty solution provides an automated way of identifying which customers have a high probability of churn using advanced predictive analytics and the reasons for churn using root cause analysis and also suggests the next best action to retain those customers. STATISTICA Extract, Transform, and Load enables data acquisition from multiple data sources thus determining patterns in churn that may not be apparent otherwise.
- Powerful Statistical Tools: STATISTICA provides you with an arsenal of the most power statistical tools available.
- Innovative Data Pre-processing Tools: STATISTICA provides a very comprehensive list of data management and data visualization tools.
- Cutting-edge Predictive Analytics: STATISTICA provides a wide variety of basic to sophisticated algorithms to build models which provide the most lift and highest accuracy for Churn detection.
- Enhanced Text Analytics: STATISTICA provides an advanced text miner tool to better leverage unstructured/textual data.
- Enterprise wide solution: A multi-user, role based, secure STATISTICA Enterprise platform allows for a truly collaborative environment to build, test and deploy the best possible models for churn reduction.
- Integrated Workflow: STATISTICA Decisioning platform provides a streamlined workflow for powerful, rules-based, predictive analytics where business rules and industry regulations are used in conjunction with advanced analytics to build the best churn reduction models.