STATISTICA Secret, Competitive Advantage with Analytics
I work on very diverse projects and every day is interesting. But I am challenged to write blogs about these projects. My biggest challenge?
Non-disclosure agreements (NDA)…
StatSoft lists hundreds of customers on our website. But for some customers, STATISTICA is their “secret sauce”… their competive advantage for Enterprise data analytics. And they don’t want to lose the advantage, so they have a NDA with us. Some companies are private and many are publicly traded. Some are worth millions and many are worth billions.
Even variable names can be covered by the NDA, so I have to be careful with graphs or images that contain the variable names.
All this makes it harder to write about “success stories” for my projects. So, I decided to put together a top-3 list of reasons on why STATISTICA is the “secret sauce”.
- Familiar user interface, easy to learn for business users and statisticians
STATISTICA uses common windows metaphors, so it is easy to learn. You can use “classic menus” or ribbon bars. (I highly recommend using ribbon bars.)
* File menu to open and save files
* Edit menu to edit content
* Statistics and Data Mining for statistical analyses
* Data for data management options
- Data, data everywhere and not a drop to drink
Buying analytics software is normally not enough. StatSoft sells enterprise analytics software and services (installation, training, custom development, statistical consulting, predictive analytics consulting). Our focus is to get the customer quickly using Enterprise Analytics software. Frequently this means we need to work with the customer on data issues.
Sometimes this means we are contracted to build a data mart. Sometimes this means we create or script complex workflows. And sometimes we just mentor the customer on creating workflows. It varies from customer to customer.
StatSoft customizes services for the customer and the situation. We don’t force round pegs into square holes.
- Flexible, customizable software
Easy to create and modify:
* rules based decisioning
* roles based login accounts
* scripting language