Mayato Study: STATISTICA Surpasses Top Competitors in User Friendliness, Modern Interface
This past spring, Mayato, a data mining and business analytics consulting company based in Germany, conducted its annual study of data mining tools.
The 2013 study focused on multi-media analytics solutions and pitted several major software vendors against one another. Once again, STATISTICA scored very highly and earned top ranking for user friendliness.
Of over 150 analytics tools on the market, Mayato included STATISTICA among its selection of four data mining suites whose functionality they consider to be comprehensive:
- StatSoft: STATISTICA Professional 12
- IBM SPSS Statistics Professional 21
- SAS Enterprise Guide 5.1
- Rapid-I: RapidMiner 5.3 / R (open-source)
Each tool had to prove itself in a test scenario covering all phases of a typical analysis project: from data import through the creation of forecasting models (linear regression) to the interpretation of results. Factors affecting the user experience—stability, speed, documentation, and operation—were also evaluated.
Analyst Peter Neckel at ComputerWoche magazine reviewed the study and its competitors in a German-language article published April 25, 2013.
Neckel noted that STATISTICA outstripped the competitive field in the area of user friendliness, thanks to its modern and consistent user interface for all tasks and products. He also expressed appreciation for STATISTICA’s abundant variety of functions, especially regarding the number of available regression, data preparation, and parameterization methods.
Mayato conducted its field test on a sample of real data sets from JustBook, a hotel booking apps provider seeking to distribute its marketing budget efficiently across online and offline channels.
Complete study results are available at http://www.mayato.com.